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Search Engine Optimization SEO

Ah, what is SEO and why should I care?


There are 3 components when it comes to your website presence.

  1. You need a website, no matter if its 1 page or 100.
    Obvious and not that difficult.
  2. You need to be found in the search engines when people are searching for your product or service.
    Obvious, but difficult and an involved, ongoing process.
  3. You need to get those visitors to convert into leads.
    Obvious, and even harder than the first 2 steps.

Can you see where we are going with this?

Think about it. When you yourself are searching for something online, how often do you go to page 2, or page 3 of the search engine results?

That's the same with your potential website visitors. They do a search for something, for instance "st louis personal trainer" and then they look at page 1, and 85% don't go to page 2. If you're a personal trainer in St. Louis with a website that is not showing up on the first 2 pages of the search engines, it is almost pointless to have a website. 

If you're not being found, you have ZERO chance of getting the online client. Obviously. 

Having 100 pages of rich and amazing content on your site is worthless if you cant get anybody there and more important, once you get them there, if you can't get them to give up their name and email, its useless.

 

First Page Listings On Google Even More Important

A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number.

You can have the best looking website of all your competitors.

You can hire websie usability experts, professional photographers, and the greatest developers money can buy.

If you aren’t on the first page of Google, forget it, sorry.

Why? It’s not that we don’t value your product or service.

It’s that we, the search engine using public, are too hard-pressed for time and/or lazy to bother to look for you. According to a study done by iProspect, 49% of us change our search terms and/or search engine after not finding our desired result on the first page.

The data indicates that more search engine users click the first page in 2008 (68%) as compared to than in 2006 (62%), 2004 (60%) and 2002 (48%). Inversely, fewer search engine users are willing to click results past the third page in 2008 (8%)