If you’re re-branding, yes.
If you’re looking to get more leads, maybe.
The look of your site plays an important role, if you’re website looks like it was created by an 8 year old, it’s going to be nearly impossible to have visitors take you seriously.
If you’re using a free website, same problem.
Your website is your number 1 marketing tool. Spend some money. This is your 24/7/365 sales tool. It’s “on” while you’re not.
It’s constantly working for you, so do you want your #1 sales rep showing up in shorts, a t-shirt and flip-flops? what kind of impression does that make? Think about it.
You have 12 seconds to make an impression on a website visitor, what impression are you leaving?
If you have not updated your content in 3 months or more, that’s a problem. Your visitors will know and also, Google doesn’t like that, they like fresh content.
The right thing to do might be to make some tweaks and not a full overhaul.
Have you thought about using a Blog as your website? WordPress makes some terrific software and there are some really great premium themes available.
If you’d like our opinion on your website, fill out the form for a free website evaluation and we can see where you’re at.