There are 2 battles when it comes to web marketing.

The first is actually getting people to your website. However you do this, whether it be by organic search engine results, pay-per-click, direct mail, etc., its obviously an important step.

If you can’t get people to your website, then you can;t get them to step 2, converting those visitors into leads.

The amount of traffic you get on a daily basis, the actual number of unique visitors to your site should not be your main concern. Your online marketing is not a success based solely on the number of visitors to your site per day or month. This is a quality not quantity conversation.

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